ProSource Announces Victrola Vendor Partnership

Victrola Stream Carbon Works with Sonos high-performance turntable now available through the largest audio, video, and integration buying group in the United States

 DENVER, CO (September 30, 2022) – Victrola, the leading vinyl record player manufacturer of turntables and music-related products in the home for more than 115 years, today announced its new partnership with ProSource, a cooperative, member-governed, not-for-profit group representing more than 600 custom integrators and specialty retailers. This important agreement is the first of its kind for Victrola, which features the company’s recently launched, award-winning Victrola Stream Carbon high-performance turntable, certified by the Works with Sonos program, providing ProSource members the ability to offer its consumers a fully integrated solution for playing vinyl with their Sonos systems. In addition to the Victrola Stream Carbon, a full range of newly launched audio products will be available for ProSource members.

“Over the last few years, Victrola has been innovating on behalf of music listeners around the world. These innovations have led to new products in our assortment that are a perfect complement to an audio specialty dealer, or to a custom integrator’s stable of offerings. For us, this means we are doing business in new channels, and it is extremely important to be serving these new relationships in the most supportive and authentic way possible, which is why we partnered with ProSource. For me, Prosource has always been about building the best relationships possible between Vendors and Dealers so that both can deliver an untouchable consumer experience,” said Scott Hagen, CEO of Victrola. “We are thrilled to ink this partnership and get started with the introduction of our new Works with Sonos turntable, the Victrola Stream Carbon. We can’t wait to get the product into ProSource members’ hands and out into homes!”

Jim Pearse, President of ProSource added: “The ProSource team is always looking for unique products that will help our members grow their business. In review of the unique products the Victrola team has developed, it was clear that they have hit the mark. We are proud to add the Victrola brand as a ProSource vendor. The Victrola Stream Carbon turntable’s Sonos integration makes it a perfect add-on to all Sonos systems.”

Any custom integrators or specialty retailers interested in distribution opportunities with Victrola can visit or email Nanci Bergeman at



Victrola has been a leading manufacturer of audio products since 1906, beginning with the first in-home record player in the U.S. Since then, Victrola has grown into a global company with a mission of bringing lifelong music memories to everyone. Victrola continues to deliver innovative turntables and audio solutions designed with simplicity, beauty, and superior sound, providing an immersive experience for music lovers everywhere.


ProSource is a cooperative, member-governed, not-for-profit buying group representing 600+ custom integrators and specialty retailers. With annual sales of more than $6 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to

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