V11 Groups – Member-Led Collaboration at Its Best!

At ProSource, we listened to your feedback—you wanted more collaboration, deeper connections, and shared business insights. We’ve taken that request and turned the volume up to 11!

What Are V11 Groups?

V11 Groups are monthly peer-to-peer calls designed to foster trust, collaboration, and business growth among ProSource members. These interactive sessions create a regional network of engaged members who openly share insights, strategies, and experiences to elevate their businesses together.

Why Join a V11 Group?

Exchange best business practices and build trusted relationships.
Strengthen regional connections with fellow ProSource members.
Compare vendor profitability and make more informed decisions.

What Topics Are Covered?

Each monthly call is shaped by members, ensuring discussions are relevant and valuable. Topics may include:
✔ Hiring & Retention Strategies
✔ CRM & Business Software
✔ Customer Service Excellence
✔ Marketing & Lead Generation

🚀 Join a V11 Group today and start collaborating with industry peers who share your challenges and goals!

Your group has been meeting virtually - it's time to meet in person!

V11 Meetings

Join your V11 group for a dynamic live marketing session! Connect with your peers to explore strategies for expanding your website and social media presence. Share insights and best practices for building strong relationships with builders, architects, and interior designers.

Vendor Meetings

Hear directly from select ProSource vendors and explore new opportunities. Whether you currently work with them or not, this is your chance to evaluate your partnerships and consider making the switch to a ProSource vendor.

Networking

Take advantage of multiple networking opportunities with vendors, your V11 group members, and even members from other V11 groups attending the event.

Sample Agenda

Day 1:

1:00 – 2:00 PM: Lunch and meeting kick off
2:00 – 6:00 PM: V11 and vendor meetings
6:00 – 9:00 PM: Dinner, drinks and networking

Day 2:

7:00 – 8:00 AM: Breakfast
8:00 AM – 12:00 PM: V11 and vendor meetings
12:00 – 1:00 PM: Lunch
1:00 – 3:00 PM: V11 and vendor meetings
3:00 – 4:00 PM: Awards, wrap ups and takeaways
4:00 PM: Departures

WHAT WE PROVIDE

Flight Credit

Accomodations

Meals

Transportation

We can't wait for you to join us!

Please reach out to us with any questions.

Heidi Gunderson

Director, Marketing and Events

Annie Pearse

Experience Center Coordinator

Brian Kjaer

Training Manager

TESTIMONIALS

“As a V11 group member I am excited to be a part of this group of professionals that are so open to both business and professional growth by sharing with the group. It can sometimes be very isolating being the business owner when you are faced with tough problems or situations. So, I see it as a very powerful tool to be an active member of a V11 group full of business owners and executives that have a like-minded thought process for growing and doing business the right way.”

Eric Rasmussen

CEO, Intuative AV

"Once we realized what we needed I thought I would send an email to our V11 group to see if anybody would be willing to help. Within less than 10 minutes I had multiple replies of my peers that would be willing to help. It was awesome. Matt was the first to respond and I got back to him and within probably 10-15 minutes he jumped onto my PC and got the software so we could get everything upgraded and new login created. In less than an hour later we created the login we needed and had full control – this was the last piece of our puzzle. Job went super smooth and couldn’t be happier to have a great peer group to lean on. I hope that at some point I can be that person who can help and assist others in our group. The group is a good time commitment each month to put aside 2.5 hours for me personally, but I get so much out of it that it is worth the time. I thank Pro-Source for signing me up for this V11 group and bringing us all together so we can collaborate, share, and help each other. It's an amazing experience and group. I would highly recommend it to others. Thank you!

Michael Dobb

Owner, Today's Home & Leisure Products

"As a ProSource member for over 15 years, my schedule doesn't always permit me to make it to Summit every year. One of the things I miss most about not attending is the peer interaction, exchange of ideas and best practices between colleagues at our conferences. I've only been a member of a V11 peer group for a short time, but already I am reaping huge benefits. The collective wisdom and expertise shared on our calls is of great value and we've already implemented several ideas. The topics are relevant and beneficial. Our RBM, Steve Simon, does a great job moderating. I believe the V11 group calls are quickly becoming for me, one of the key benefits of our ProSource membership."

John Prince Sr.

Founder & CEO, Five Smooth Stones Audio-Video-Smart Home

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