ProSource Announces Exciting New Initiatives to Elevate Member Engagement and Revolutionize Industry Education
Stephanie Keough Joins ProSource as Vice President of Member Engagement
ProSource is proud to welcome Stephanie Keough as the new Vice President of Member Engagement. Stephanie will spearhead efforts to enhance the member experience, improve retention, and elevate overall satisfaction. Her role focuses on fostering meaningful relationships, strengthening engagement, and delivering unparalleled value to ProSource members. By working collaboratively across teams, Stephanie aims to align member-focused programs with organizational goals, emphasizing exceptional communication, innovation, and service.
“I am thrilled to welcome Stephanie to the ProSource team,” said Jim Pearse, CEO of ProSource. “Her extensive experience and respected leadership in the industry will be instrumental in providing our top members with exceptional business and strategic support.”
With over 30 years of professional experience spanning diverse industries, Stephanie began her career in the fashion sector, excelling in buying, merchandising, product development, and design for a $3.4 billion retail business. After nearly two decades, she transitioned into manufacturing before joining World Wide Stereo in 2013. Rising from buyer to Chief Merchant, Stephanie played a pivotal role in shaping the company’s brand vision, cultivating profitable partnerships, and driving long-term growth. Her proven ability to build strong relationships and foster impactful partnerships will be invaluable to ProSource’s mission.
ProSource Launches New Education Team and Platform to Transform Integrator Training
ProSource, the leading audio/video and integration buying group, is thrilled to unveil its groundbreaking education initiative: a new ProSource Education team and platform. Designed to set a new standard for integrator and vendor training, this program focuses on practical tools, real-world application, and transformative education.
A Vision for Impact
“For years, my mission has been to help manufacturers in the CI and retail space create impactful education—training that goes beyond product understanding to focus on effectively communicating value to clients,” said Brett Bjorkquist, newly appointed Director of Training at ProSource. “Rebuilding ProSource University and Academy offered a unique opportunity to develop a program that provides actionable skills and confidence, benefiting both businesses and individual growth.”
Meet the Education Team
To achieve this ambitious vision, Brett assembled a team of industry experts with a shared passion for education:
- Chaz deVerdier: With over a decade of experience in integrator training and CEDIA programs, Chaz brings unmatched technical expertise.
- Mary Ann Paris: A seasoned course developer who co-created CEDIA’s IST and CIT training, Mary Ann adds synergy through her longstanding collaboration with Chaz.
- Brian Kjaer: With a background in speakers, lighting, and integrator relationships, Brian completes the team, ensuring the platform meets diverse industry needs.
What Members Can Expect
The new education initiative will debut at the March Summit, themed “focUS,” with several opportunities for member interaction:
- Live Presentation: An overview of available tools and how they can grow your team and business.
- 1:1 Consultations: Personalized demonstrations of the platform and feedback sessions.
- Quarterly Updates: Insights into upcoming features to keep members ahead of industry trends.
“This platform reflects what makes ProSource special as a member-run organization,” said Brett. “It’s built to inspire growth, engagement, and understanding through practical, real-world applications that make an immediate impact.”
Connect With Us
For questions or concerns, contact Brett Bjorkquist and the education team at training@prosourceinfo.com. While they are focused on the March launch, they welcome member feedback and inquiries.
Become a ProSource Member
For more information about joining ProSource, contact Sherry Dantonio at (562) 810-1706 or Sherry.Dantonio@Prosourceinfo.com.
About ProSource
ProSource is the largest specialty and consumer-electronics merchandising group in the U.S., representing over 575 independent retailers and custom integrators. Leveraging deep industry expertise and vendor relationships, ProSource provides its members with unmatched buying power and resources, setting the standard for excellence in the custom integration industry. Learn more at www.prosourceinfo.com.
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Heidi Gunderson
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Email: marcom@prosourceinfo.com
