ProSource to Open Lighting Technology and Learning Center at Dallas Market Center

The First Facility of Its Kind Provided by a Buying Group

SOUTHLAKE, Texas Oct. 27, 2020 ProSource, the largest audio, video, and integration buying group in the United States, today announced the January 2021 launch of the Lighting Technology and Learning Center at the Dallas Market Center. The space was initially conceived as the hands-on live Level 2 curriculum to the exclusive ProSource Lighting Technology Certification program launched earlier this year through ProSource University. The space will also provide an opportunity for Dallas Market Center retail and design-build customers to learn about lighting applications and advancements in an immersive setting. The Dallas Market Center is also home to popular trade shows such as Lightovation, which welcomes customers from around the world.

The customized space was designed by David Warfel and Mark Langston, both of Light Can Help You, a lighting design firm and exclusive ProSource partner for education. The space will feature multiple residential rooms showcasing smart home systems and devices for the benefit of ProSource members with the support of the vendor partners Proluxe by American Lighting; Colorbeam Lighting; DMF Lighting; Savant/USAI; Vantage; and AiSPiRE, a WAC company. In addition to hosting live ProSource Lighting Certification training sessions, the space will also be available for individual ProSource members and vendors to host exclusive influencer and customer events. The space will also be utilized for creating video demonstrations for online learning.

“On behalf of ProSource, we are eager to create a state-of-the-art center at the Dallas Market Center to illustrate a comprehensive connected home system plan — with lighting as the centerpiece,” said Langston, Chief Lighting Advisor, Light Can Help You. “It’s so important to have a platform for direct engagement and education about these products and lighting techniques, and there is no better location than the North American home of residential lighting.”

Warfel, Chief Evangelist at Light Can Help You, commented: “The permanent location in the 1.5 million square feet of open-daily Design Showrooms in the Dallas Market Center provides a strategic advantage for the ProSource organization to target the $44 billion U.S. lighting category.”

Information on becoming a ProSource member is available from Sherry Dantonio, Senior Director of Education and Member Recruitment, at (562) 810-1706 or 

# # # 

About Dallas Market Center

Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80 percent of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center and Lightovation Apps. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog. 

About ProSource 

ProSource is a cooperative, member-governed, not-for-profit buying group representing more than 550 specialty retailers and custom integrators. With annual sales of more than $6 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to

PR Link:

Image Links: |

Image Caption: ProSource is set to open a lighting technology and learning center at Dallas Market Center — the first buying group facility of its kind — in January 2021.


Follow ProSource:





Company and Media Contact:

Carol Campbell

Managing Director

Technology Insider Group

Tel: (323) 309-7673