ProSource to Feature American Lighting’s Proluxe Line in New Lighting Technology and Learning Center

Proluxe Products on Display to Include Wide Range of Flexible LED Strips and Interior and Exterior Lighting for Commercial and Residential Spaces

SOUTHLAKE, Texas Dec. 8, 2020 ProSource, the largest audio, video, and integration buying group in the United States, today announced that it will be featuring vendor partner American Lighting’s Proluxe line of specification-grade linear and task lighting products at its Lighting Technology and Learning Center at the Dallas Market Center, set to open in Q1, 2021.

American Lighting’s Proluxe line is geared towards the custom integration market, with product exclusives only available to custom install channel dealers. The line includes a wide range of flexible LED strips, matching innovative profiles, and interior and exterior lighting for high-end residential spaces, retail environments, hotels, and restaurants. Proluxe products can be fully integrated into any control system through the DMX protocol. The technical support and quotes team, and layout service and control system experts can walk any installation team through the design, specification, integration, and build-out process.

“Our products are the result of innovation, research, and attention to detail,” commented Jennifer Kirkpatrick, National Sales Manager, Residential Lighting at American Lighting. “They light the most prestigious spaces and architectural works of art, create atmospheres, and arouse emotions. With over 30 years of experience developing and engineering LED products, our passion for technology and design drives us to deliver products that allow people to perform at their best.”

The customized Lighting Technology and Learning Center was designed by David Warfel and Mark Langston, both of Light Can Help You, and will feature multiple residential rooms showcasing smart home systems and devices for the benefit of ProSource members.

The assortment of Proluxe products includes:

  • Warm to Dim Tape Light – Great for retrofit applications and remodels
  • Wide-Range Tunable Tape Light – Perfect for human-centric lighting packages
  • RGB + Tunable White Tape light – Create dynamic lighting scenes throughout any space
  • Microlux – Low-voltage under-cabinet lighting that links together like Legos
  • Tunable Canvas Sheets – Perfect for backlighting countertops

“We are very excited to display our team’s favorite Proluxe products and the brand’s latest offerings in the Lighting Technology Learning Center,” said David Warfel, Chief Evangelist, Light Can Help You. “Jennifer, Ben, and Proluxe continue to be strong supporters of ProSource dealers and we are grateful for their partnership. Their linear product offering is increasingly extensive and provides solutions we use regularly in our design work and we can’t wait to show you the new warm-dim and wide-range tunable fixtures in the center. Add fast delivery times and outstanding price-performance ratios, and you’ve got an ideal partner.”

Information on becoming a ProSource member is available from Sherry Dantonio, Senior Director of Education and Member Recruitment, at (562) 810-1706 or 

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About ProSource 

ProSource is a cooperative, member-governed, not-for-profit buying group representing more than 550 specialty retailers and custom integrators. With annual sales of more than $6 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to


Proluxe by American Lighting is dedicated to providing advanced lighting solutions that create a unique experience for every application. What we are today is the result of experience and know-how we have acquired over time that we share with our partners and the environment we live in through our passion for lighting. Our goal: to be a partner for lighting professionals and designers looking for quality solutions for all their project requirements. Our product range includes a wide range of flexible LED strips, matching innovative profiles, interior lighting and exterior lighting for high-end residential spaces, retail, hotels, restaurants, etc. Our product portfolio is rounded oby a large number of intelligent lighting controls for modern and comfortable light management. Our extensive range of products, fast delivery times, the outstanding price-performance ratio and the option of manufacturing and packaging according to your requirements make us an ideal partner. More information is available at


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Image Caption: American Lighting’s Proluxe solutions seen in this kitchen to be featured at ProSource’s New Lighting Technology and Learning Center in Dallas.

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Image Caption: American Lighting’s Proluxe solutions come to life at The Blue Note Bar & Restaurant in Parker Colo. Lighting solutions to be featured at ProSource’s New Lighting Technology and Learning Center in Dallas. 


RGB + Tunable White Tape light – Full Spectrum Tape Light:

Microlux – Low Voltage Under Cabinet that links together like Legos:

Tunable Canvas Sheets – 2’ X 1’ Tape Light Sheets:


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Company and Media Contact:

Carol Campbell

Managing Director

Technology Insider Group

Tel: (323) 309-7673