ProSource Strengthens Brand Offering, Adds AudioControl, Bowers & Wilkins, GoldenEar Technologies, Bluesound, and NAD as New Audio Vendors

SOUTHLAKE, Texas — Feb. 11, 2020 — ProSource, the largest audio, video, and integration buying group in the United States, today announced that it has enhanced its brand offering with the addition of new audio vendors to its lineup: AudioControl, Bowers & Wilkins, GoldenEar Technologies, Bluesound, and NAD Electronics.

“The ProSource Audio and CI Committees conducted an extensive review of our brand mix, and the analysis identified a few companies that had fallen out of alignment with the group’s objectives. This allowed us to engage with a select group of new partners to better serve the needs of our membership
moving forward,” said Dave Workman, President and CEO of ProSource. “Each of these fine audio brands holds tremendous growth potential, offering a value proposition of differentiation, and has provided ProSource the unique and beneficial program structure we require for participation in the group.”

AudioControl is a leading designer and manufacturer of innovative high-performance audio solutions for the residential, commercial, and automotive markets. Based in Seattle, Washington, the company offers premium-quality home theater and whole-house entertainment products, distributed audio amplifiers for commercial applications, and a legacy of outstanding car audio processors, amplifiers, and OEM interface solutions sold and installed worldwide by qualified professionals.

“AudioControl products represent premium performance in the whole-house entertainment and home theater markets,” explained AudioControl CEO Alex Camara. “Our full line of products — including DSP-enabled, high-powered amplifiers and best-in-class theater solutions — give consumers the visceral experience they are looking for and provide dealers and integrators with an opportunity to deliver the finest systems backed by an unmatched legacy of service and support.”

Bowers & Wilkins’ story is familiar to every audio enthusiast and increasingly to a wider audience of people who simply appreciate quality. Founded in the U.K. in 1966, the company leverages over 50 years of experience in building the finest loudspeakers, cherished by owners and used by recording professionals — from Abbey Road Studios to Skywalker Sound — to create the soundtracks for music and movies people love.

“We’re very excited to launch our partnership with ProSource to help us expand the accessibility and discoverability of the Bowers & Wilkins breadth of products to ‘own the home’ for performance audio,” said James Krakowski, Vice President of Sales at Bowers & Wilkins. “We bring an authentic brand heritage, innovative technology, world-class products, and a pioneering spirit. And we’re thrilled to showcase what we have in store for 2020 and beyond.”

GoldenEar Technology is a market-leading high-end loudspeaker manufacturer aptly described by its slogans: “A Passion for Sonic Perfection” and “We Make High-End Affordable.” Headed by industry icon Sandy Gross, GoldenEar delivers the exceptional, award-winning Triton towers, Aon and BRX bookshelf speakers, SuperSat satellites, ForceField and SuperSub powered subwoofers, 3D Array soundbars, and Invisa architectural offerings. GoldenEar’s loudspeakers are engineered from the ground up at the company’s Arnprior, Ontario, engineering facility and deliver equally superb sonic performance for both music and home cinema applications.

“GoldenEar Technology, the multiple-award-winning company founded by industry leader and icon Sandy Gross, looks forward to this exciting partnership with ProSource,” said David Penrod, Director of North American Sales. “GoldenEar offers high-end performance at affordable prices in both two-channel and multi-channel setups, and we will continue to drive customers to our dealer partners with our award-winning performance and glowing reviews.”

Bluesound’s sole mission is to create innovative wireless audio products and technologies that allow for the most true-to-live performance music reproduction utilizing the most advanced, state-of-the-art digital technology. Bluesound incorporates the BluOS™ operating system and control application for smartphones, tablets, and PC desktops to manage stored and cloud music sources and playback, with support for high-resolution audio streams up to 24/192.

NAD Electronics is renowned for its award-winning line of high-quality components for audio, home theater, and custom installation applications. Since the beginning, NAD’s commitment to four core values — innovation, simplicity, performance, and value — has earned it a cult-like following that catapulted it to becoming a household name amongst audiophiles and music lovers alike. To this day, the brand continues to design and manufacture some of the most acclaimed and affordable hi-fi components that include modern features and technologies meant to appeal to a new generation of audiophiles.

“Our relationship with ProSource is essential to achieving greater strategic alignment and increased business opportunities not only with our current and valued Bluesound and NAD customers within the group, but also with new CI and specialty retail businesses within the organization,” remarked Stephen Baker, Senior Director of Sales, Americas at Lenbrook International. “Bluesound’s and NAD’s unique value propositions dovetail perfectly with ProSource’s commitment to a win-win relationship.”

For information on becoming a ProSource member, please contact Sherry Dantonio, Director of Membership, at (562) 810-1706 or

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About ProSource

ProSource is a cooperative, member-governed, not-for-profit buying group representing more than 550 specialty retailers and custom integrators. With annual sales of more than $5 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to


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