ProSource Expands Three-Day In-Person Basic Training Schedule for New Installers into 2022

ProSource Academy Introduces a New Logo as Part of an Overall Brand Refresh 

SOUTHLAKE, Texas Jan 13, 2022 ProSource, the largest audio, video, and integration buying group in the United States, today announced the expansion of the ProSource Academy schedule, a three-day in-person basic training for new installers, which launched in 2021. Held in Richmond, Virginia, the ProSource Academy is free for members to attend and targets new industry technicians in their first 30-60 days of employment. Each of the three 2021 trainings reached full capacity attendance and the 2022 calendar calls for six sessions scheduled for January through September. As part of an overall ProSource brand refresh, a new logo for the Academy debuts this month.

“Launched in September 2021, ProSource Academy directly confronts the pain point of finding qualified technicians to fill the gap experienced by many of our members when growing their businesses,” said Dave Workman, President and CEO of ProSource. “We have trained 36 new technicians YTD who return to their companies field-ready and armed with the tools they need to be a productive member of the team.”

New technicians gain hands-on experiences in a safe learning environment with coursework organized around classroom learning, a workbench practice zone, and practical assessments. New recruits continue their career path by taking additional classes within ProSource University and subsequent visits to the Academy, with more advanced coursework offered down the road.

ProSource Academy stands apart from other introductory programs by communicating back to the hiring manager not only successful completion of the course, but also a holistic score card capturing performance in other key areas like soft skills, demeanor, and core values fit.

Course content includes:

  • Construction Basics (Residential and Commercial)
  • Safety
  • Tools
  • Cable Types, Wiring Tools, and Terminations
  • Design Documents
  • Rough-In Basic Procedures
  • Trim-Out Basic Procedures
  • Retrofit Basic Procedures
  • Jobsite Etiquette and Daily Procedures

“ProSource Academy is an authorized CEDIA Education Partner and technicians that complete the ProSource Academy Level 1 training are eligible to sit for their CEDIA CIT Exam (the exam costs $150 for CEDIA members and $200 for CEDIA non-members),” commented Sherry Dantonio, ProSource Senior Director of Education and Member Recruitment. “The Academy is extremely popular with our membership and is a vital in-person complement to ProSource University, providing a complete career path for new technicians.”

“I want to thank ProSource for the effort you have put into this,” said Doug Mullennax, EDIC Supervisor, Nebraska Furniture Mart. “It truly shows that you want to produce quality installers. The fundamentals that you went over in three days take 90 days or more in the field. I think this was a valuable experience. I love the etiquette section! So often missed or not highlighted when bringing on new staff. So important!”

“The newest members of our team did not have any previous industry experience,” said George Malin, Director of Operations and System Design, ETC. “ETC was able to send them to ProSource Academy and they come back ready to go to job sites as billable entry-level technicians and not as trainees. But more importantly, ProSource Academy got them excited about our industry and the work that we do! This is paramount in employee retention and satisfaction.”

“Positively surprised by how much our techs learned in this class,” said Hans Grell, President, Bright AV. “My employee is raving about his skills, and he is very confident in what he is doing. He was able to earn a raise on his second paycheck. I wish this would have been around earlier. I will definitely sign up for it again when I hire a new employee.”

Information on becoming a ProSource member is available from Sherry Dantonio, Senior Director of Education and Member Recruitment, at (562) 810-1706 or

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About ProSource 

ProSource is a cooperative, member-governed, not-for-profit buying group representing more than 550 specialty retailers and custom integrators. With annual sales of more than $6 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to

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Image Caption: ProSource Academy Introduces a New Logo for 2022


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Carol Campbell

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Technology Insider Group

Tel: (323) 309-7673



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