ProSource Elevates Two Members to Power Membership Level and Adds 10 New CI Members in Q3 2021

New Membership Adds $67.5 Million New Revenue YTD in 2021

 SOUTHLAKE, Texas — Oct. 5, 2021 — ProSource, the largest audio, video, and integration buying group in the United States, today announced the addition of 10 new Custom Integrator (CI) level members and the elevation of two ProSource CI members to the Power membership level. The addition of 10 new CI members in the third quarter brings the total number of new dealers year to date (YTD) for 2021 to 21. New members in the third quarter contributed to a total of new revenue of $67.5 million YTD in 2021.

With the approval of the ProSource Board of Directors, the following CI members were elevated to the Power membership level:

  • Hi Fi Buys, Nashville, Tennessee
  • Home Theater Solutions, Holland, Ohio

Power members are CI members that are doing $5 million+ in sales and qualify for additional membership benefits.

The new CI members are:

  • AE Audio Video, Van Nuys, California
  • Audio Integrators, Scottsdale, Arizona
  • Audio Lab, Wilmington, North Carolina
  • Automated Lifestyles, LLC, Jefferson Township, Pennsylvania
  • Elliston Systems & Design, Dallas, Texas
  • Luxe AV, San Jose, California
  • Mount Rose Music, Reno, Nevada
  • Simply Stereo, Palatine, Illinois
  • Statement Home Theater, Knoxville, Tennessee
  • Wyred AV, Colleyville, Texas


“Our growth strategy in 2021 of welcoming new members that meet our standards and elevating CI members that meet the criteria to the Power level has exceeded our expectations,” said Dave Workman, CEO and President of ProSource. “We are delighted with the success of the organization’s recruitment efforts in 2021 and optimistic that our growth in 2022 will continue to meet our high standards.”

“The recruitment and retention strategy for the group is focused on providing the opportunity to grow within the ProSource family of members,” added Sherry Dantonio, ProSource Senior Director of Education and Membership Recruitment. “By offering an unprecedented amount of education and training, exclusive programs, services, and peer-to-peer support, the ProSource culture provides a robust environment for success.”

Information on becoming a ProSource member is available from Sherry Dantonio, (562) 810-1706 or 

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About ProSource 

ProSource is a cooperative, member-governed, not-for-profit buying group representing more than 550 specialty retailers and custom integrators. With annual sales of more than $5 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. Additional information is available at


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