ProSource Elevates Five Members to Power Membership Level and Adds Six New Members in Q2 2021

New Membership Adds More Than $51 Million New Revenue YTD in 2021

 SOUTHLAKE, Texas July 6, 2021 ProSource, the largest audio, video, and integration buying group in the United States, today announced the addition of six new dealers and the elevation of five ProSource Custom Integrator (CI) members to the Power membership level. The addition of two new Power members and four new CI members in the second quarter brings the total number of new dealers year to date (YTD) for 2021 to 11. New members in the second quarter contributed to a total new revenue of more than $51 million YTD in 2021.

With the approval of the ProSource Board of Directors, the following CI members were elevated to the Power membership level:

  • Architechnology Designs, Melville, New York
  • Brilliant AV, Costa Mesa, California
  • Comware, Southlake, Texas
  • Desert Valley Audio Video, Scottsdale, Arizona
  • Xtend Technologies, Broadview Heights, Ohio

The new Power members are:

  • systems, Houston, Texas
  • Paradyme, Sacramento, California

The new CI members are:

  • Austin Home Systems, Austin, Texas
  • Define AV, The Woodlands, Texas
  • Nuts About Hi-Fi, Silverdale, Washington
  • The Audiohouse, Vero Beach, Florida

“The ProSource tiered membership model of PRO, Power and Custom Integrator levels provides each member an opportunity to grow within the organization’s structure,” said Dave Workman, CEO and President of ProSource. “The recruitment and retention strategy for the group is focused on attracting new businesses that are aligned with the qualifications of each level offering exclusive programs, services and peer-to-peer support that ensures a path to continued success.”

Sherry Dantonio, ProSource Senior Director of Education and Membership Recruitment, commented, “It is very rewarding to know that the ProSource depth and breadth of opportunities for members contributes to improved productivity and profitability for every member.”

Information on becoming a ProSource member is available from Sherry Dantonio, (562) 810-1706 or 

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About ProSource 

ProSource is a cooperative, member-governed, not-for-profit buying group representing more than 550 specialty retailers and custom integrators. With annual sales of more than $5 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to 

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