ProSource Celebrates the Women at ProSource on Women in Business Day

ProSource celebrates the women who run the organization as we reflect on the progress that has been made in gender diversity in the workplace.

September 22, 2023 – ProSource, the premier audio, video, and integration buying group, proudly recognizes the women at ProSource. In the technology industry, where women make up less than 25% of the workforce, ProSource is proud to be above the average, and celebrates the growing position of women in CT.

Meet the women who make up 38% of the team at ProSource:

Sherry Dantonio is the Vice President of Member Recruitment and Education. Sherry has been a valued part of the ProSource team, having held various roles including Senior Director of Education & Member Recruitment for the last two years and as Director of Membership for six years prior. Before joining ProSource, Sherry spent over eleven years with Home Entertainment Source. In her time at ProSource, Dantonio is most proud of launching ProSource University in May 2020, launching ProSource Academy in July 2021, and most recently launching ProSource Project Management Bootcamp in June 2023. Sherry is located in Seattle, Washington. Outside of work, Sherry enjoys spending time with her family and friends, making movies or art, and exploring the outdoors by sailing, camping, and hiking.

Heidi Gunderson is the Director of Marketing and Events. Heidi just celebrated one year with ProSource. Before joining ProSource, Heidi spent twelve years with Wireless Advocates, a company who sold cell phones and accessories in Costco and in Military Exchanges. Since joining ProSource, Heidi has made improvements to events, a large presence on social media and has been working internally on improving overall planning and streamlining processes. Heidi is located in Seattle, Washington. In her free time, you can find her traveling, shopping, working on her Airbnb in Scottsdale, Arizona and taking a lot of photos.

Jennifer Miller is our newly promoted Director of Operations. Jen previously served as ProSource’s Executive Coordinator, assisting with the day-to-day operations of the organization. Jen has been a huge asset since joining the team, helping to streamline many internal processes and make the company’s operations more efficient. Jen is originally from Canada and attended Langara College pre-commerce, then the University of British Columbia, where she obtained her real estate license. Prior to ProSource, Jen worked in the mortgage industry for six years. Jen currently lives in Denver, Colorado. In her free time, you can find her traveling the world with her family or finding adventure outdoors by skiing, hiking, or white-water rafting.

Alexa Wolf is the Marketing and Events Specialist at ProSource. Alexa has been with ProSource for just over a year, and in that time, has contributed to the success of all ProSource’s major events, including the CI Summit and Pro/Power Spring Conference. Alexa also manages ProSource’s social media and marketing campaigns. Alexa holds a Bachelor of Science in Business Administration from Old Dominion University, where she graduated in 2019. Alexa resides in Harrisonburg, Virginia. Outside of work, you can find Alexa spending time with her friends and family, reading, traveling, and going to concerts.

Tiffani Fritz is the newest addition to the ProSource team, joining two months ago as the Finance Coordinator. Prior to joining ProSource, Tiffani owned a bookkeeping business for interior designers and architects. Tiffani holds a degree in Interior Design from Colorado State University, and is located in Denver, Colorado. Tiffani is very family oriented. In her free time, you will find her spending time with her husband and two children.

Integrators interested in more information on becoming a ProSource member, please contact Sherry Dantonio, VP, Education & Member Recruitment at (562) 810-1706 or

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About ProSource:

ProSource is the largest specialty and consumer-electronics merchandising group in the United States, representing more than 550 independent retailers and custom integrators. With extensive industry expertise and exceptional vendor relationships, ProSource empowers its members with unmatched buying power and resources. ProSource provides a platform for professionals to connect, collaborate, and innovate, setting the standard for excellence in the custom integration industry. For additional information go to

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Company and Media Contact:

  • Heidi Gunderson
  • Marketing and Events Director

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