ProSource Appoints Jim Crowley as North Central District Manager

Consumer Technology Professional Joins the Field Management Team

 May 3, 2023 — ProSource, the largest audio, video, and integration group in the United States, today announced the appointment of Jim Crowley as its North Central District Manager. Crowley has a long history (over 26 years) in the consumer technology industry with Sound United (now Masimo Consumer), and multiple roles at Polk Audio.

 “We are very excited and happy to have Jim Crowley on the team” says Frank Marengo, ProSource Director of Custom Integration Level Members. “His experience and passion for the solutions that we provide to members is infectious. Since he has been on board, members and vendors have made comments on how they appreciate his energy.”

Crowley’s success in the consumer technology industry is based on building long-term business relationships, being a passionate communicator and product demonstrator. He is a team-player and is willing to do whatever it takes to accomplish goals and help members and coworkers. Crowley is based in Minnesota, working with ProSource members in Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, North Dakota, South Dakota, and Wisconsin.

Outside of work, you can find Jim enjoying live music. He is also a passionate Minnesota Vikings and Minnesota Wild hockey fan!

“I am extremely honored to be joining this inspiring team of amazing people at ProSource” says Jim Crowley, ProSource North Central District Manager. “I am also excited to be able to leverage my skills and experience in service of our team, our members and vendor partners by collaborating on improving customer experiences and satisfaction.

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About ProSource 

ProSource is a cooperative, member-governed, not-for-profit group representing 600+ custom integrators and specialty retailers. With annual sales of more than $6 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to

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