ProSource appoints Heidi Gunderson as Director of Marketing and Events

Marketing and Events professional joins the ProSource management team

ProSource, the largest audio, video, and integration group in the United States, has announced the appointment of Heidi Gunderson as its Marketing and Events Director. Heidi is based in Seattle, Washington.

Heidi recently joined the team after spending many years in the wireless industry as a Merchandising and Marketing Manager. Heidi’s success in the industry is based on building vendor relationships, building, and executing strong marketing programs, and designing and executing successful events.

“I am excited to welcome Heidi Gunderson to the ProSource team.   Heidi is a talented Marketing Executive that will help ProSource effectively communicate our vendors promotions, growth strategies and exclusive program benefits to our membership base” says Jim, President of ProSource.

“She has a strong track record of developing cross platform marketing plans that will deliver our messages to our members through multiple social and traditional channels.  Under Heidi’s leadership, she will help evolve the ProSource marketing to allow members to easily and effectively understand the tools and programs that will help them grow their business.”  I look forward to introducing Heidi to our members and vendor partners at CEDIA 2022!”

“I am excited to join the ProSource family and to support the members with marketing and event support,” says Heidi. “I look forward to putting my background in marketing, events and social media to use and look forward to growing those areas of the business.” In Heidi’s free time, she loves to travel the world, and read a good book.

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About ProSource 

ProSource is a cooperative, member-governed, not-for-profit group representing 600+ custom integrators and specialty retailers. With annual sales of more than $6 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to

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