ProSource Announces Partnership with VITAL, The Leading C.I. Business Excellence Platform

May 21, 2024, Golden, COProSource, the largest consumer electronics merchandising group in the United States, has announced the addition of VITAL as a new 2024 vendor partner. Established in 2009 as a leader in business excellence practices for the C.I. channel, VITAL is committed to providing integration companies with a proven business excellence platform.

The VITAL platform uses technology, benchmarking, personal guidance, cloud dashboards, digital learning content, and more to enable CI business owners to maximize their profit potential and improve their business health and lead from a position of financial confidence.  It all starts with a simple Financial Benchmarking exercise, allowing companies to see how they rank against the most successful businesses across 28 success metrics.

“ProSource is pleased to announce the addition of VITAL as the innovative business platform that will empower our members to revolutionize their operations through the seamless integration of cutting-edge technology, advanced financial benchmarking tools, and personalized guidance” says Tim Bashford, ProSource Sr. Director of Sales. “By leveraging these resources, the VITAL platform drives sustainable growth, fosters profitability, and unlocks unparalleled opportunities for success in the ever-evolving landscape of our members.  Let’s welcome Matt Bernath and the VITAL team to ProSource with our full support!”

At the heart of the VITAL system is the VITAL Method, a process of creating and analyzing data to improve business decisions.  The VITAL Cloud Dashboard System is a tool for VITAL members to see critical metrics and benchmarks of success.  Once this data is visualized, it can be improved using the coaching and learning platforms that support the VITAL method.

Matt Bernath, President of VITAL, shares: “We are thrilled to be invited to partner with ProSource and its members as a trusted vendor. The success of the VITAL platform system with early participants will be easily shared with other members in time. We can’t wait to introduce the VITAL platform to all ProSource members and get started!”

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VITAL is a trusted provider of business advisory and financial software solutions for Custom Integration (CI) and Luxury Home Service businesses. Our mission is to support CI businesses by providing essential tools and guidance for profitable growth. From business metrics and benchmarking to best practice sharing and comprehensive assistance, we are dedicated to your success. With VITAL, you’ll redefine standards, measure metrics, receive expert guidance, foster collaboration, drive performance, and create lasting value. The VITAL Method has helped over 400 Custom Integrators optimize their business using technology, benchmarking, and personal guidance.

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About ProSource 

ProSource is the largest specialty and consumer-electronics merchandising group in the United States, representing more than 550 independent retailers and custom integrators. With extensive industry expertise and exceptional vendor relationships, ProSource empowers its members with unmatched buying power and resources. ProSource provides a platform for professionals to connect, collaborate, and innovate, setting the standard for excellence in the custom integration industry. For additional information go to

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