ProSource Adds One New PRO Associate Member and Four New CI Members in Q1 2021

Reflecting the Organization’s Growth Strategy of Attracting a Diverse Group of Businesses  

SOUTHLAKE, Texas April 6, 2021 ProSource, the largest audio, video, and integration buying group in the United States, today announced the addition of one new PRO associate member and four new Custom Integrator (CI) members to the organization. New members in the first quarter of 2021 reflect the organization’s growth strategy of attracting a diverse group of businesses.

The following new PRO associate member was added:

  • Curacao, Los Angeles, California

The new CI members are:

  • All Metro Tech, Salt Lake City, Utah
  • Arizona Sound & Light, Tucson, Arizona
  • Houston Audio & Home Theater, Houston, Texas
  • Vertex AV, Huntington Beach, California

“ProSource’s growth strategy targets businesses aligned with our group’s mission of delivering quality services and profitable processes,” said Dave Workman, CEO and President of ProSource. “The depth and breadth of the opportunities ProSource offers all of its members includes education through ProSource University, an exclusive Lighting Certification program utilizing the newly unveiled Lighting and Technology Learning Center in the Dallas Market Center for hands-on Level 2 training, an expanded healthcare program, HR support services and ProSource Marketing programs that all contribute to their success.”

Sherry Dantonio, ProSource Senior Director of Education and Membership Recruitment, commented, “The evaluation process for new members is designed to attract best-of-the-best operations that will benefit from the variety of programs dedicated to our members’ productivity and profitability.”

Information on becoming a ProSource member is available from Sherry Dantonio, (562) 810-1706 or

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About ProSource 

ProSource is a cooperative, member-governed, not-for-profit buying group representing more than 550 specialty retailers and custom integrators. With annual sales of more than $5 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to 

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