ProSource Adds 11 New Members in Q4 2020

A Total of 31 New Members in 2020 Represents Over $250 Million New Revenue for the Year  

SOUTHLAKE, Texas Jan. 12, 2021 ProSource, the largest audio, video, and integration buying group in the United States, today announced the addition of one new PRO level member and 10 new CI members in the fourth quarter of 2020. 

The new PRO member is:

  • Definitive Audio Inc., Woodinville, WA

The new CI members are:

  • Avid Technology Group Inc., San Ramon, CA
  • Convergence Technologies USA Inc., Mebane, NC
  • Custom Home Audio Video Integration, Solana Beach, CA
  • Future Automation & Design Inc., Redondo Beach, CA
  • Home Theaters Etc. Inc., Omaha, NE
  • Lowe’s Electronics Inc., Chagrin Falls, OH
  • Maximum Sight & Sound, Waterloo, IA
  • StroTek LLC, Pearland, TX
  • SYSTEMSEVEN, Cedar Park, TX
  • The Loop Technologies LLC, Boise, ID

“ProSource offers all of our members exclusive programs such as ProSource Healthcare, ProSource University, ProSource Marketing and the new McQuaig Institute® Candidate Assessment Solution and the ThinkHR Management suite of services platform,” said Dave Workman, CEO and President of ProSource. “When new members evaluate the impact of these opportunities in addition to the negotiated pricing with our vendor partners they appreciate the results to their bottom line.”

Sherry Dantonio, ProSource Senior Director of Education and Membership Recruitment, commented, “We are proud to introduce and engage our new members with the ProSource peer-to-peer support system that encourages education and communication throughout the year.”

Information on becoming a ProSource member is available from Sherry Dantonio, (562) 810-1706 or

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About ProSource 

ProSource is a cooperative, member-governed, not-for-profit buying group representing more than 550 specialty retailers and custom integrators. With annual sales of more than $6 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to

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