Blown Away Again: JBL Introduces the L52 Classic Bookshelf Loudspeakers at ProSource Summer Conference

As the Smallest Member of the Iconic JBL Classic Series, the L52 Classic Delivers Big Sound That Must Be Heard to Be Believed

SOUTHLAKE, Texas — Aug. 2, 2021— ProSource, the largest audio, video, and integration buying group in the United States, announced today that vendor JBL is introducing its L52 Classic bookshelf loudspeaker at the ProSource Summer Conference starting today. With outstanding lineage and the acoustic performance to back it up, the new L52 Classic bookshelf loudspeaker is destined to live up to its Classic Series family name. Following on the heels of the larger L100 Classic and L82 Classic models, the compact L52 Classic boasts a size that allows it to work in a variety of applications, from stand-mount to bookshelf to tabletop to wall-mount. The appearance of the L52 Classic echoes that of its larger siblings, with a walnut wood veneer enclosure and a Quadrex foam grille available in a choice of black, blue, or orange.

Designed as a scaled-down version of the award-winning L82 Classic, the L52 Classic is a two-way design utilizing a 0.75-inch titanium dome tweeter mated to an acoustic lens waveguide and a 5.25-inch white cone, cast-frame woofer. A premium crossover network design ensures optimum system performance, while a front-panel HF level attenuator allows the sound to be tailored to its environment. Enclosure tuning is bass-reflex via a front-firing tuned port and a set of binding post speaker terminals that provide secure connection to speaker cables. The enclosure includes a pair of threaded inserts on the rear panel for use with third-party wall-mount brackets.

The L100 Classic and L82 Classic have received numerous awards and accolades since their introduction. When the development team was creating the concept of a compact version, performance had to be first-rate and exceed all expectations for a product of this size. Leveraging 75 years of JBL engineering prowess, the engineers at the Harman Center of Acoustics Excellence in Northridge, California, delivered on all accounts. Bass is powerful, sound is dynamic, and the soundstage presentation is exceptionally large, allowing the loudspeakers to disappear into the room. For those who do not have the space for the larger Classic Series models, the L52 Classic doesn’t sacrifice big sound for its small size.

“The L52 Classic is such a compelling proposition, with its big sound, small size, and attractive pricing,” said Jim Garrett, Senior Director of Product Strategy and Planning for Harman’s Luxury Audio business unit. “The ProSource Summer Conference is the perfect place to introduce this new model to our customers.”

“ProSource members have enjoyed great success with selling the Classic Series to their customers since its inception,” said David Workman, President and CEO of ProSource. “We are proud to have the opportunity to introduce the newest member of the family with the first live industry demonstration of the product at our Summer Conference. Our group is bound to embrace a product that has been engineered to broaden the market with an affordable, premium audio solution.”

The JBL L52 Classic is packed and sold in mirror-imaged pairs and will be available for the holidays beginning in Q4, with a retail price of $1,000 per pair. For more information, please visit

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HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions, and services supporting the Internet of Things. With leading brands including JBL®, Harman Kardon®, Infinity®, Lexicon®, Mark Levinson®, and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly owned subsidiary of Samsung Electronics. 

About ProSource 

ProSource is a cooperative, member-governed, not-for-profit buying group representing more than 550 specialty retailers and custom integrators. With annual sales of more than $6 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to


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