AVB Marketing Hires Gordon Isaac as National Director of Sales and Marketing for Technology and Custom Install Channel

Isaac Brings Nearly 25 Years of Industry Experience

Sacramento, CA — July 16, 2019 — AVB Marketing is pleased to welcome Gordon Isaac to the team in his new role as the Director of Sales and Marketing. Isaac has a diverse background having started in retail as a store manager for Ultimate Electronics, a regional consumer electronics retailer, and then working for such manufacturers as Bose, Crestron, and Core Brands. He also oversaw the marketing and business transformation for a $20 Million a year custom integration business with four locations around the country.

Most recently Isaac was the Director of Sales for AVAD where he provided leadership for their 20 branch locations and nearly 100 customer-facing employees. Isaac was recognized in 2016 and 2018 as a Top Talent under 40 by Technology Integrator Magazine.

In his new role, Isaac will be focusing on supporting the ProSource group members consisting of over 600 of the top custom integrators and custom retailers in the country. Isaac and his team will be working closely with the ProSource management team, District Managers, vendors, and members to help provide website solutions and impactful marketing programs to help members grow their business and get the most out of their ProSource partnership.

“We are very excited to have Gordon on our team,” said Brian Wattier, VP of Marketing at AVB Marketing. “He brings with him a wealth of knowledge around technology and the custom integration channel which will be valuable to all of the members we support.”

Isaac started in his new role July 1st and said, “I’m very happy to be joining this talented group of marketing specialists. I look forward to working with AVB Marketing and supporting the ProSource team along with its members once again while helping this top-tier of technology specialists grow their business”.

This is one of many recent hires for AVB Marketing who has been building their team up to support the increased success that they have had with supporting the BrandSource and ProSource group members.

Dave Workman, CEO and President of ProSource said, “I am pleased to be working with Gordon Isaac once again. I’ve known Gordon for nearly 20 years, and we’ve worked together several times throughout his career. Gordon is going to do a great job with AVB Marketing and with supporting our ProSource members and our vendor partners as we help them to grow their business.”

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About AVB Marketing
AVB Marketing is a member owned not for profit digital marketing agency. It draws upon 30+ years of experience and expertise in retail, brand building, driving sales and increasing profitability. Its deep understanding of the entire supply chain; manufacturing, distribution, influencers and showroom, trade partners and retailers makes AVB Marketing a powerful ally for its members. AVB Marketing creates comprehensive ecommerce applications and digital marketing strategies for both retailers and manufacturers. Its online development resources are extensive, and work in close unison with AVB Marketing creative directors and designers to assure precise brand execution and maximum ROI.

AVB boasts more than $19 billion in annual sales from its 4,500 dealer members and their 8,000-plus showrooms.

PR Link:
Image Link: http://bit.ly/AVB_ProSource_Isaac

Contact: AVB Marketing
Phone: 916.407.5165
Email: marketing@avb.net

ProSource Contact:
Carol Campbell
Managing Director
Technology Insider Group
Tel: (323) 309-7673
Email: MarCom@ProSourceinfo.com