Buying Group Adds Leading Manufacturer of High-Quality Audio Products for the Consumer and Professional Markets
SOUTHLAKE, Texas — March 24, 2020 — ProSource, the largest audio, video, and integration buying group in the United States, today announced the addition of Audio-Technica as a new 2020 vendor partner.
Established in 1962 as a producer of handcrafted phono cartridges, Audio-Technica has grown to become a leading manufacturer of high-quality audio products for the consumer and professional markets. In addition to its line of high-performance cartridges, styli, and turntables, the company offers a full range of headphones, including truly wireless, sport, audiophile, gaming, and noise-cancelling models, along with a broad selection of traditional and USB microphones for personal and home studio use. Designed to bring high-quality audio to everyone, Audio-Technica products are prized for their legendary quality, consistent performance, and durability.
“Audio-Technica is thrilled to become a supporting vendor to ProSource; their group of retail members represents channels of business that are essential to the CE industry,” said Larry McCullough, Director of National Accounts, Audio-Technica U.S. “There are strong synergies between the audio categories and products we supply, and the business ProSource conducts, that fit very well with our brand and market strategies. We are excited for this opportunity and look forward to working with the membership to grow business and valuable partnerships.”
“The audio products category continues to be the strongest portfolio for the ProSource organization,” said Dave Workman, CEO and President of ProSource. “The partnership with Audio-Technica complements the mix of high-performance offerings contributing to our members’ profitability.”
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ProSource is a cooperative, member-governed, not-for-profit buying group representing more than 550 specialty retailers and custom integrators. With annual sales of more than $5 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to www.prosourceinfo.com.
ProSource Company and Media Contact:
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