ProSource Adds Three New Lighting Category Vendors

Lighting and Shading Committee Selects New Brands to Fuel Growth

SOUTHLAKE, Texas — Jan. 29, 2019 — ProSource, the largest audio, video, and integration buying group in the United States, today announced the addition of three new lighting category vendors selected by the Lighting and Shading Committee to fuel further growth for the organization. The three new vendors are American Lighting, Inc., DMF Lighting, and WAC Lighting.

Founded in 1989, American Lighting, Inc. manufactures a wide range of lighting solutions for residential, commercial, and specialty lighting needs. The lighting solutions provider offers customers a broad line of innovative and high-quality lighting products. Continued innovation is a core strategic initiative at American Lighting, a company committed to developing new products by utilizing the latest lighting technologies and designs. American Lighting’s highly experienced team of lighting professionals deliver unmatched customer service.

“American Lighting is looking forward to providing ProSource members with great service, reliable products, extensive education, and the marketing materials that are needed to promote the products we sell,” said Jennifer Kirkpatrick, American Lighting National Sales Manager. “We look forward to partnering with the group and building strong relationships with everyone at ProSource. “

DMF Lighting designs and builds LED downlighting that sets the bar for flexibility, performance, and quality. The company’s in-house engineering team pushes the boundaries of lighting, constantly refining products and extending the modular system. Every DMF Lighting product strikes the perfect balance between performance and value that will endure for years to come.

“By partnering with ProSource, we are excited to be working with the highest performing integrators in the country,” said Mike Libman, DMF Lighting National Channel Sales Manager. “We are here to ensure that they have everything they need to be successful in tackling this exciting new category.”

Founded in 1984, WAC Lighting has evolved into a global company that designs, engineers, and manufactures innovative track, recessed, under cabinet, monorail, step and wall lights, and decorative lighting solutions. With a new sustainable LED collection, the product mix is available for residential, retail, hospitality, museum, and commercial applications.

“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible,” said Joseph Hernandez, the WAC Lighting Business Development Manager. “We are excited to be a part of the ProSource team and can’t wait to grow alongside its members.”

In addition to reviewing and adopting vendor partners, the ProSource Lighting and Shading Committee assists in developing educational opportunities in the category, offering training and certification through the American Lighting Association. Fueling this growth category, David K. Warfel, an educator, author, and lighting designer practicing in architecture and experience design will present at the upcoming ProSource Summit. As additional resources, two of the ProSource District Managers, Nicole Riddle and Samantha Summerfield, will also contribute their considerable expertise assisting members in the field.

“The lighting and shading category represents one of the largest percent growth categories for the group,” said Andy Orozco, Vice President of Business Development, ProSource. “I am very proud of the committee members for their dedication to providing as many resources as possible to ensure our members’ success.”

For information on becoming a ProSource member, please contact Sherry Dantonio, Director of Membership, (562) 810-1706,

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About ProSource
ProSource is a cooperative, member-governed, not-for-profit buying group representing more than 550 specialty retailers and custom integrators. With annual sales of more than $5 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to

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