ProSource Audio Committee Members Visit Key Vendors in Asia

Strategic Planning Meetings Produce Product Roadmaps and Strategies for Success

SOUTHLAKE, Texas — Oct. 16, 2018 — ProSource — the largest audio, video, and integration buying group in the country – today announced the completion of strategic planning meetings in Asia with key audio vendor partners: Harman, Sony, Sound United, and Yamaha. The purpose of the trip was to represent ProSource members’ input on product roadmap development, contributing to a shared vision of vital strategies and identifying drivers for success.

ProSource attendees included Dave Workman, President and CEO, and Scott Zitter, Purchasing Manager, Expert Warehouse.

ProSource Audio Committee members included:
• Joe Feregrino, Nebraska Furniture Mart
• Tim Freeman, Crutchfield
• Ryan Heringer, Sound Concepts
• Murray Huppin, Huppin’s/One Call
• Stephanie Keough, World Wide Stereo
• Tommy Kinstle, Crutchfield
• Bill McMartin, Abt Electronics
• Aaron Sholtis, HIDEF Lifestyle
• Steve Weiner, ListenUp

Dave Workman, President and CEO of ProSource, commented: “The Audio Committee’s annual visit to Asia is a tremendous opportunity for our members to directly influence product design through a collaboration with our vendor partners. The input of the committee directly impacts the dynamic growth of the audio products category for the group.”

“From a custom integrator’s perspective, it was impressive to learn how products are designed and built for the mass market vs. the CI channel,” said committee member Ryan Heringer, President of Sound Concepts. “Our vendor partners listened to our needs and are committed to bringing product models to market that help us grow our businesses.”

“We highly value ProSource’s input on the direction of the audio business in North America,” remarked Kevin Zarow, Vice President and General Manager of vendor partner Sound United. “Our relationship with the group stems from a respect for the power of collaboration with mutually beneficial results.”

For information on becoming a ProSource member, please contact Sherry Dantonio, Director of Membership, (562) 810-1706,

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About ProSource
ProSource is a cooperative, member-owned, not-for-profit buying group representing more than 550 specialty retailers and custom integrators. With annual sales of more than $5 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to

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