ProSource Delegation Forges Strategic Relationships With Key Audio Partners

Vendor Partners Collaborate on Strategies for U.S. Market

SOUTHLAKE, Texas May 23, 2018 ProSource, the largest audio, video, and integration buying group in the United States deployed a delegation of ProSource executives, board members, and  Committee members to Europe for the purpose of forging strategic relationships with key audio partners. The team was selected to report on a complete overview of the high-end audio marketplace and meet with vendor partners to collaborate on strategies for the U.S. market. Meetings with AudioQuest, Focal, Klipsch, Marantz, MartinLogan and Paradigm took place during the HIGH END® Munich Exhibition preceeded by a visit to the engineering facility for Arcam, recently acquired by the Harman Luxury Audio group, in addition to a tour of the Naim headquarters and factory. The group also visited Focal’s cabinet factory in Bourbon-Lancy, France and their headquarters in Saint-Étienne, France. 


The ProSource delegation included:
  • Bill Janka (Mission Audio Video)
  • Brian Gibson (Elite Media Solutions)
  • Dave Gilbert (HiFi Sales)
  • David Levitan (Audiolab)
  • Greg Simmons (Eagle Sentry)
  • Phil Murray and Steve Weiner (Listen Up)
  • Stephanie Keough (World Wide Stereo)
  • Tim Freeman and Tommy Kinstle (Crutchfield)
  • Dave Workman, Andy Orozco and Jessica Paskon (ProSource)

ProSource members joining the meetings in Munich included:
  • Will Hettinger (HiDef Lifestyle)
  • Bob Cole (World Wide Stereo)
  • Jim Davis and Josh Bizar (Music Direct)

“Our partnership with key audio vendors has substantially contributed to the success of the ProSource organization in the audio category,” said Dave Workman, CEO and President of ProSource. “We learned a great deal about new and emerging technologies and brands from the experience.”


“I was proud to represent the ProSource board at the High End Munich show and throughout the tour. It was inspiring to visit our vendor partners’ facilities and see the passion for performance audio and observe the evolution of raw materials through the hands of skilled craftspeople to create an amazing finished product,” said William Janka, President and CEO of Mission Audio Video in Santa Barbara and ProSource board member.


“Our business meetings with ProSource members have always been meaningful and productive so when an opportunity presented itself to meet in Munich, we were ‘all in.’  We are always learning something valuable from our partnership and especially appreciate the diversity of the group,” said Kevin Zarow, Vice President of Sales, CI/AVS, Sound United.


“During the ProSource journey to Munich, Germany, we had the opportunity to create lasting dialogue fostering collaborative discussions about advancing relationships and setting a course for the rest of the year. We were able to share our strategic vision and plan for focusing on higher margins, higher ASP, and restricted premium distribution while being immersed in the high-end audio environment,” added Paul Jacobs, CEO, Klipsch Group, Inc.


Anyone interested in becoming a ProSource member should contact Sherry Dantonio, Director of Membership, at 562-810-1706 or by email at 


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  About ProSource    ProSource is a cooperative, member-owned, not-for-profit buying group representing more than 550 specialty retailers and custom integrators. With annual sales of more than $5 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers, and keep the specialty A/V channel competitive. For additional information go to


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