Experience Innovation at the ProSource 1010 Experience Center

Discover the future of home technology at the ProSource 1010 Experience Center—the first and only collective experience center in the U.S. consumer electronics industry. Located in Golden, Colorado, this state-of-the-art facility offers an immersive, hands-on environment where industry professionals, partners, and tech enthusiasts can engage with the latest advancements in home entertainment, smart home solutions, and premium audio systems.

Designed to inspire collaboration and innovation, the 1010 Experience Center serves as a hub for industry-leading training, membership networking, and cutting-edge technology showcases. Whether you’re a professional seeking new solutions or a tech enthusiast eager to explore the next big thing, this one-of-a-kind space brings the future of consumer electronics to life.

A Vision for Innovation and Engagement

ProSource’s CEO, Jim Pearse, saw an opportunity to create a space where cutting-edge technology and immersive, hands-on experiences come together. Inspired by the ever-evolving tech landscape and the changing needs of modern consumers, Pearse envisioned an environment that not only showcases the latest innovations but also empowers visitors to explore, learn, and make informed decisions in a dynamic, interactive setting.

The ProSource 1010 Experience Center serves as a collaborative hub for industry professionals, including clients, fellow members, vendors, architects, and electricians

“The vision for 1010 was to create a space that fosters deep collaboration and drives business growth for our ProSource membership,” said Jim Pearse, ProSource CEO. “Our goal was to develop an environment that not only showcases the latest technology across all business sectors our members serve but also strengthens the relationships between our members and vendor partners. Since opening the 1010 Experience Center in October 2024, we’ve hosted over 70 members, and the success has far exceeded my expectations. These meetings have enhanced collaboration within ProSource and elevated the value we bring to our community. We look forward to welcoming hundreds of members and vendors to 1010 in 2025!”
Jim Pearse
ProSource CEO

Who Can Visit

The ProSource 1010 Experience Center serves as a collaborative hub for industry professionals, including clients, fellow members, vendors, architects, and electricians.

Vendors

The ProSource 1010 Experience Center is a powerful resource for vendors looking to showcase their products, engage with ProSource members, and create impactful demonstrations in a real-world, immersive environment. Here’s how vendors can take advantage of this one-of-a-kind space:

1. Product Demonstrations & Training

  • Host live, hands-on demonstrations of your latest technology for ProSource members and their clients.
  • Conduct training sessions for dealers and integrators to enhance their product knowledge and sales expertise.

2. Exclusive Events & Showcases

  • Utilize the space for private events, product launches, and industry meetups.
  • Organize vendor-specific days to highlight new solutions and engage with targeted audiences.

3. Client Engagement & Sales Support

  • Provide ProSource members with a high-end showroom to bring their clients and demonstrate the benefits of your products in a real-world setting.
  • Strengthen relationships with integrators by offering direct support and expert insights on implementation and performance.

4. Collaboration & Innovation

  • Work alongside industry professionals, designers, and architects to integrate your technology into cutting-edge projects.
  • Gain valuable feedback from ProSource members who are actively using and selling your products.

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Members

The ProSource 1010 Experience Center is a premier resource designed to support members in demonstrating technology, educating teams, and strengthening client relationships. Here’s how you can take advantage of this innovative space:

1. Client Demonstrations & Sales Support

  • Bring clients to experience cutting-edge home entertainment, smart home solutions, and premium audio in a real-world setting.
  • Use the space as a powerful sales tool to showcase the latest technology in an immersive, hands-on environment.

2. Training & Education

  • Participate in exclusive ProSource training sessions with top industry experts and vendor partners.
  • Conduct private team trainings to stay ahead of new technologies and product updates.

3. Industry Collaboration & Networking

  • Host meetings with vendors, architects, designers, and electricians to collaborate on projects and integrations.
  • Connect with fellow ProSource members to share best practices, insights, and strategies for business growth.

4. Exclusive Events & Showcases

  • Leverage the space for private events, client showcases, and networking opportunities.
  • Attend ProSource-hosted events designed to highlight industry trends and emerging technologies.

To schedule a visit, please contact our Experience Center Coordinator, Annie Pearse (annie.pearse@prosourceinfo.com), who will be happy to assist with planning your visit and answering any questions.

What's Happening at the Experience Center

The 1010 Experience Center has events and trainings happening all the time! Whether it’s a vendor hosting a training with their product on site, V11 small working group meetings, lighting training, there is always something happening! 

Here is what is coming up at the 1010 Experience Center:

  • February 17 – 18: V11 working group meeting
  • February 19 – 20: V11 working group meeting
  • February 24 – 27: Lighting Launchpad Training
  • April 7 – 8: V11 working group meeting
  • April 9 – 10: V11 working group meeting
  • April 28 – 29: V11 working group meeting
  • April 30 – May 1: V11 working group meeting
  • May 5 – 8: Lighting Launchpad Training
  • June 2 – 3: V11 working group meeting
  • June 4 – 5: V11 working group meeting
  • June 23 – 26: Lighting Launchpad Training
 

Tour the 1010 Experience Center

The Lobby: Where Comfort Meets Technology

The journey begins in the lobby, a warm and inviting space that sets the tone for the entire experience. With cozy Salamander furniture, including a stylish couch and cabinet, guests are encouraged to relax, check their emails, or take a phone call in comfort. The ambiance is enhanced by Leon’s Ente sound tiles and NAD, BlueSound, and DALI speakers, ensuring that the lobby isn’t just visually appealing—it’s sonically immersive, too. Subtle touches like the Colorbeam lighting and Nice motorized shades further elevate the atmosphere. A series of LG commercial displays, set up as both gallery pieces and welcome screens, offer a glimpse into the world of cutting-edge audiovisual solutions.

Featured Products:

  • Salamander furniture
  • Leon Ente sound tiles with subwoofer
  • Leon SoundSconces
  • NAD stereo amplifier and turntable
  • DALI speakers
  • BlueSound amplifiers/streamers
  • Nice motorized shades
  • LG commercial displays
  • Colorbeam lighting

The Training Room: A Classroom for the Future

The Training Room invites visitors to dive deep into the world of advanced home technology. Designed for both hands-on training and product demonstrations, this flexible space is perfect for learning and discovery. A standout feature is the Samsung microLED 114” flagship television, paired with SAVI’s sophisticated control system, RGB lighting, and amplifiers that drive Klipsch in-ceiling speakers. Elegant Hunter Douglas shading ensures that the room is as functional as it is visually striking. Invisible JBL speakers complete the immersive experience, offering a truly dynamic and interactive learning environment.

Featured Products:

  • SAVI control system with lighting and audio
  • Samsung 114” microLED TV
  • JBL invisible speakers powered by CROWN
  • BlueSound music streamer
  • Klipsch in-ceiling speakers
  • Kanto TV mounts
  • Strong rack

The Flex Demo Room: A Space for All Uses

As its name suggests, the Flex Demo Room is a versatile space designed to showcase both audio and video in a dynamic environment. The room can easily transform from a high-quality audio/video demonstration into a meeting space, depending on the needs of the moment. Acoustically treated by Acoustic Innovations, the room offers pristine sound quality with a setup that includes projectors from JVC and EPSON, a Stewart Filmscreen screen, and Bowers & Wilkins speakers powered by Marantz amplification. Whether you’re experiencing the immersive surround sound or enjoying a stereo setup, this room proves that flexibility doesn’t mean sacrificing performance.

Featured Products:

  • Acoustic Innovations sound treatment, starlight ceiling, and seating
  • JVC projector
  • EPSON projector
  • Stewart Filmscreen screen
  • Strong rack
  • SolidSteel furniture
  • Screen Innovations shades
  • Control4 control system

The Mix Demo Room: A Hybrid Experience

The Mix Demo Room combines products from LG, SVS, and Yamaha, with a unique twist—this space blends a surround sound setup with a stereo configuration, all within a living room-like atmosphere. The idea here is to give guests a feel for how these products can elevate the home entertainment experience in a real-world setting. Salamander furniture adds a touch of comfort, while DMF Lighting and SolidSteel provide stylish, functional touches. It’s a space that strikes a perfect balance between cutting-edge technology and modern design.

Featured Products:

  • LG televisions
  • LG Blu-ray player
  • SVS speakers
  • Yamaha amplifiers and turntable
  • Salamander furniture
  • SolidSteel rack

The Sony Demo Room: A Premium Theater Experience

For those who crave the ultimate in-home theater technology, the Sony Demo Room is a must-visit. This room is a showcase of Sony’s flagship products, including the Bravia 9 projector and the 98” commercial LED television, paired with the ES receiver for a truly cinematic experience. The space is acoustically treated by Acoustic Innovations and features Focal speakers in a full Dolby Atmos setup, making it one of the most immersive home theater experiences available. A motorized projector screen and shades from Screen Innovations complete the setup, ensuring that the environment is perfect for a night of entertainment.

Featured Products:

  • Acoustic Innovations sound treatment, starlight ceiling, and seating
  • Sony Bravia 9 projector
  • Sony 98” commercial no-glare TV
  • Sony ES receiver
  • Sony Blu-ray player
  • Focal speakers
  • Screen Innovations projector screen and shade
  • Tributaries speaker and HDMI cables
  • Strong rack

The Focal Demo Room: High-End Audio Meets Luxury Design

The Focal Demo Room is a showstopper, built to demonstrate the very best in high-end audio and home theater. Featuring Focal’s flagship Utopia speakers paired with Focal/Naim amplification, this room is an audiophile’s dream. The space is further enhanced by Vicoustic’s acoustic treatment, ensuring optimal sound quality. The room also features a Sony flagship projector and a Screen Innovations AT fixed screen, creating a truly immersive viewing experience. RowOne theater seating adds an extra touch of luxury, making this room the epitome of home theater excellence.

Featured Products:

  • Focal Utopia speakers
  • Focal and Naim amplification
  • Sony flagship projector
  • Screen Innovations AT fixed screen
  • RowOne theater seating
  • Strong rack

The Home Experience Room: A Living Space That’s Smart and Beautiful

For those who want to see how technology can seamlessly integrate into home life, the Home Experience Room is the ultimate demonstration. Designed to look like a cozy living room, dining room, and kitchen in a mountain retreat setting, this room highlights how home technology can enhance daily living. From the elegant lighting products by WAC, DMF, and American Lighting, to the motorized Aura shades from Hunter Douglas, the space is designed for comfort and convenience. Control4 and NICE control systems allow for easy scene-setting, while Sony and Samsung televisions, along with Klipsch and Integra audio, create a high-end entertainment experience. The room also features minimalistic speakers powered by Origin Pro amplifiers, completing the ideal blend of form and function.

Featured Products:

  • WAC lighting
  • DMF Lighting
  • American Lighting
  • Hunter Douglas shades
  • Sony television with Leon frame
  • Samsung television
  • Klipsch speakers
  • Integra AVR
  • BlueSound streamer
  • Origin amplification and minimal opening speakers