“ProSource’s mission is to support the independent retailer and custom integrator to grow and prosper in their business. “
Dave Workman, CEO and President, ProSource

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ProSource is a cooperative, member-owned, not-for-profit buying group that includes members of the former Home Entertainment Source (HES) and Progressive Retailers Organization (PRO Group). Incepted in 2008, ProSource represents the largest volume of upscale CE retail sales in the industry. ProSource today is over 550 members strong, with three unique membership programs, and over $5B in sales.

The History

In August 2008 PRO Group and HES buying groups entered into a strategic alliance which allowed both entities the ability to collaborate with their mutual vendor partners on special buy opportunities and specific channel strategies. The Alliance, at the time, represented over $3.6 billion of upscale CE retail volume, provided suppliers with a clear distribution channel in which they could continue to sell step-up products. In April 2014 PRO Group and HES officially merged to become ProSource, the largest member-owned buying group serving the CE market, with over $4 billion in revenue. Through its association with AVB, Prosource can draw upon an even greater level of services for the benefit of its membership while still maintaining the focus of specialization towards the custom install and upscale specialist dealer. The prime objective in creating ProSource was to combine the best of both groups and to build from there to create the best and most influential merchandising group in the industry for the independent retailer and custom integrator. Volumes were combined to create greater opportunities for key vendor partners and members. Combined, ProSource expanded “best practice” idea sharing, business solutions, advertising and e-commerce initiatives to benefit all members.

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