Dave Workman CEO and President of ProSource stated, “Whole-home audio is one of the most important growth categories for our dealers and we believe in the interoperability of brands to achieve music in every room.” Workman added, “With DTS having established partnerships among the majority of our most important speaker brands, this is an important alliance to bring a consistent message of the advantages of Play-Fi technology to consumers. This approach allows each brand to further position their unique sound and technology for whole-home audio under the DTS Play-Fi umbrella.”
The ProSource-DTS partnership also includes a working group comprised of ProSource audio committee members. This committee provides feedback based on shifts in demand for whole-home audio.
“We look forward to this unique collaboration with ProSource and its audio committee members to work on creative ways to better help consumers understand how DTS-Play-Fi technology can enhance their enjoyment of audio,” said Brian Towne, Executive Vice President, DTS, President DTS Asia Pacific. “This will also be of great benefit to our manufacturing partners who are also ProSource partners as we all work together to promote the interoperability of these great brands and products in the ever expanding Play-Fi ecosystem.”
For Information on Becoming a ProSource Member, Contact: Sherry Dantonio, Director of Membership, (562) 810-1706, Sherry.Dantonio@Prosourceinfo.com.About ProSource
ProSource is a cooperative, member-owned, not-for-profit buying group that includes members of the former Home Entertainment Source (HES) and PRO Group. With retail sales of more than $4.5 billion, ProSource is the largest specialty and consumer-electronics merchandising group in the United States, which allows it to negotiate stronger programs with manufacturers, helps independent retailers stay relevant to consumers, and keeps the specialty A/V channel competitive. ProSource currently represents more than 500 retailers and custom integrators. For additional information go to: www.prosourceinfo.com.About DTS, Inc.
Since 1993, DTS, Inc. (Nasdaq: DTSI) has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world’s leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners’ network-connected devices. For more information, please visit www.dts.com.